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jordan-avery.pdf
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FormatClassic, clean single-column
ContactJordan, Austin, TX
SummaryPresent, 31 words
Experience2 roles
Skills9 listed
Education1 entry
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JORDAN AVERY
Product & Lifecycle Marketing
Austin, TX | jordan.avery@email.com | (512) 555-0148
SUMMARY
Lifecycle marketer with seven years turning activation and retention programs into revenue a team can defend in a review. Dynamic team player who thrives in fast-paced environments.
EXPERIENCE
Senior Lifecycle Marketing ManagerJun 2021 – Present
Brightline
• Rebuilt the onboarding email program and lifted activation from 41% to 58%.
• Increased lead generation by 450% single-handedly through targeted outbound campaigns.
• Helped with product positioning for two feature launches.
• Increased lead generation by 450% single-handedly through targeted outbound campaigns.
• Helped with product positioning for two feature launches.
Marketing ManagerAug 2018 – May 2021
Northwind SaaS
• Owned the lifecycle calendar for a 90,000-subscriber base across three products.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
SKILLS
Lifecycle marketing, Email marketing, HubSpot, Braze, SQL, A/B testing, Segmentation
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JORDAN AVERY
Product & Lifecycle Marketing
SUMMARY
Lifecycle marketer with seven years turning activation and retention programs into revenue a team can defend in a review. Dynamic team player who thrives in fast-paced environments.
EXPERIENCE
Senior Lifecycle Marketing ManagerJun 2021 – Present
Brightline
• Rebuilt the onboarding email program and lifted activation from 41% to 58%.
• Increased lead generation by 450% single-handedly38% (Q3→Q4, HubSpot) through targeted outbound campaigns.
• Helped with product positioning for two feature launches.
• Increased lead generation by 450% single-handedly38% (Q3→Q4, HubSpot) through targeted outbound campaigns.
• Helped with product positioning for two feature launches.
Marketing ManagerAug 2018 – May 2021
Northwind SaaS
• Owned the lifecycle calendar for a 90,000-subscriber base across three products.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
PolishRe-check
Your voice
Plain & direct
Confident
Formal
3 suggestions2 suggestions 1 applied
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by 450% single-handedly
by [a number I can prove]
Your figure38% (Q3→Q4, HubSpot)
Use with my figureKeep my wordingSkipApplied. Your line, your number
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JORDAN AVERY
Product & Lifecycle Marketing
SUMMARY
Lifecycle marketer with seven years turning activation and retention programs into revenue a team can defend in a review. I build the email, in-product, and lifecycle systems that move the numbers.
EXPERIENCE
Senior Lifecycle Marketing ManagerJun 2021 – Present
Brightline
• Rebuilt the onboarding email program and lifted activation from 41% to 58%.
• Increased lead generation by 38% (Q3→Q4, HubSpot) through targeted outbound campaigns.
• Led product positioning for two feature launches.
• Ran go-to-market for the Q1 analytics launch: positioning, pricing page, and the launch-day campaign.
• Increased lead generation by 38% (Q3→Q4, HubSpot) through targeted outbound campaigns.
• Led product positioning for two feature launches.
• Ran go-to-market for the Q1 analytics launch: positioning, pricing page, and the launch-day campaign.
Marketing ManagerAug 2018 – May 2021
Northwind SaaS
• Owned the lifecycle calendar for a 90,000-subscriber base across three products.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
• Cut unsubscribe rate by a third by segmenting sends against real usage signals.
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Job posting
Analyze match
Senior Product Marketing Manager at Nimbus
Own go-to-market for the analytics suite: lifecycle marketing campaigns, positioning, and messaging with cross-functional partners. You'll run quarterly business reviews and report on A/B testing results…
Own go-to-market for the analytics suite: lifecycle marketing campaigns, positioning, and messaging with cross-functional partners. You'll run quarterly business reviews and report on A/B testing results…
How you match
7 of 9requirements shown
Nimbus · Senior Product Marketing Manager
Already shown
lifecycle marketing
A/B testing
HubSpot
positioning
What to do next
Add a line for work you've done. We write it only from what you tell us.
go-to-marketNamed a must-have in the posting.
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quarterly business reviewsMentioned twice in the posting.
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← What to do next
MUST-HAVEgo-to-market
What did you do here?
I ran GTM for our Q1 analytics launch: did the positioning, pricing page and launch-day campaign.
AI draftfor Brightline, written from what you said
• Ran go-to-market for the Q1 analytics launch: positioning, pricing page, and the launch-day campaign.
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Line added to Brightline
How you match7 of 9 8 of 9 shown
Your work, your words. Nothing went in until you approved it.
1
2
3
4
Step 1 of 4
Build your resume
Everything renders live as you type.
FormatClassic, clean single-column
ContactJordan, Austin, TX
SummaryPresent, 31 words
Experience2 roles
Skills9 listed
Continue to Polish
Polish the wordingStep 2 of 4
YOUR RESUME · BRIGHTLINE
• Rebuilt onboarding email; activation 41% → 58%.
• Increased lead generation by 450%38% through outbound.
• Helped with product positioning.
• Increased lead generation by 450%38% through outbound.
• Helped with product positioning.
3 suggestions2 suggestions 1 applied
Verify this claim
by 450% single-handedly
by [a number I can prove]
A triple-digit metric is the first thing an interviewer probes.
Your figure38% (Q3→Q4, HubSpot)
Use with my figureKeep my wording
Applied. Your line, your number
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Tailor to a jobStep 3 of 4
Add a job posting and we'll show you which requirements your resume already backs up.
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From link
Senior Product Marketing Manager at Nimbus
Own go-to-market for the analytics suite: lifecycle marketing campaigns, positioning, and messaging with cross-functional partners. You'll run quarterly business reviews and report on A/B testing results…
Own go-to-market for the analytics suite: lifecycle marketing campaigns, positioning, and messaging with cross-functional partners. You'll run quarterly business reviews and report on A/B testing results…
Analyze match
HOW YOU MATCH
7 of 9requirements shown
Nimbus · Senior Product Marketing Manager
lifecycle marketing
A/B testing
HubSpot
positioning
WHAT TO DO NEXT
Add a line for work you've done. We write it only from what you tell us.
go-to-marketNamed a must-have in the posting.
Add a line
quarterly business reviewsMentioned twice in the posting.
Add a line
MUST-HAVEgo-to-market
What did you do here?
I ran GTM for our Q1 analytics launch: did the positioning, pricing page and launch-day campaign.
AI draftfor Brightline, from what you said
• Ran go-to-market for the Q1 analytics launch: positioning, pricing page, and the launch-day campaign.
Insert lineTry again
Line added to Brightline
How you match7 of 9 8 of 9 shown
Your work, your words. Nothing went in until you approved it.
Auto-playing demo. The real thing ships 23 October 2026.
How it works
01
Build
Type or import. The page renders live, in formats a parser can read.
02
Polish
Weak wording, AI-sounding phrases, structure problems, and numbers you can't back up get flagged, never auto-rewritten.
03
Tailor
Paste the job posting or its link. See which requirements you already show, and add a line only for work you've done.
04
Finish
Check what trips up hiring software, then save a clean PDF or Word file. Your resume is saved in your browser.
Why it's different
Nothing goes on your resume unless you approve it.
Most AI resume tools fill gaps with confident fiction. My Resume Fix does the opposite: claims you can't back up get flagged, a new line is written only from what you tell us you did, and nothing changes until you approve it.
Built by an HR Business Partner.
More than five years as an HR Business Partner across retail, professional services, and distribution. I have screened the stack, and I have been the candidate applying to it. This flags what gets a resume filtered out before a recruiter opens it, because I know what the hiring team scans for.
The honest comparison
Three ways to write a resume with AI.
Invented accomplishments
MY RESUME FIX
Flagged, not embellished. A number you can't back up becomes a blank for your real one.
TYPICAL AI BUILDERS
Common. The "AI Writer" fills the gaps for you.
DIY IN CHATGPT / CLAUDE
One vague prompt away.
ATS parsing
MY RESUME FIX
Every format is single-column and parser-tested.
TYPICAL AI BUILDERS
Many templates look great and parse badly.
DIY IN CHATGPT / CLAUDE
Formatting is entirely on you.
Tailoring to a job
MY RESUME FIX
Shows which requirements your resume already backs up. A gap becomes a line only from what you tell us you did, and you pick which role it joins.
TYPICAL AI BUILDERS
Auto-rewrites your bullets toward the posting.
DIY IN CHATGPT / CLAUDE
Paste, pray, repeat for every application.
Who's behind the advice
MY RESUME FIX
An HR Business Partner who reads resumes for a living.
TYPICAL AI BUILDERS
Generic tips, premium upsells.
DIY IN CHATGPT / CLAUDE
Whatever the internet said in training.
My Resume Fix
Typical AI resume builders
DIY in ChatGPT / Claude
Invented accomplishments
Flagged, not embellished. A number you can't back up becomes a blank for your real one.
Common. The "AI Writer" fills the gaps for you.
One vague prompt away.
ATS parsing
Every format is single-column and parser-tested.
Many templates look great and parse badly.
Formatting is entirely on you.
Tailoring to a job
Shows which requirements your resume already backs up. A gap becomes a line only from what you tell us you did, and you pick which role it joins.
Auto-rewrites your bullets toward the posting.
Paste, pray, repeat for every application.
Who's behind the advice
An HR Business Partner who reads resumes for a living.
Generic tips, premium upsells.
Whatever the internet said in training.